Mad Men

Season 3 Episode 7

Seven Twenty Three

Aired Sunday 10:00 PM Sep 27, 2009 on AMC



  • Trivia

    • Don Draper helps his daughter build a solar viewer during an eclipse in the summer and has another significant conversation with Miss Farrell, her teacher. On July 20, 1963, there was a total solar eclipse that swept across Japan, Alaska, Canada and the state of Maine. This was the first eclipse in a long time in North America and would be a partial one in most of the US. Newspapers and especially TV were extensively used during the proceeding months warning people, and parents, not to look directly at the sun during the eclipse. PSAs were filmed showing how to make a pinhole projector and not to view with sunglasses but welding goggles were OK. Parents and kids raided the back end of grocery stores looking for clean boxes big enough to make a camera obscura for the whole family to use.

    • Betty sees an evocative Victorian fainting couch in a store window and later buys it for the Draper living room. A fainting couch was a 19th century chaise sometimes used by doctors to help cure women of hysterical behavior with a massage by the Victorian equivalent of the electric vibrator under the theory that women would faint afterward. Sigmund Freud had a fainting couch which later morphed into the Psychoanalytic couch. Freud also treated hysteria in women with Austrian physician Josef Breuer but used the cathartic method and an early version of talk therapy. The Freud couch was backless so the couch could be set on either side while Freud sat in a separate chair behind the patient. Betty Draper was treated on the couch Freud inspired by her "shrink" during season 1 of 'Mad Men'.

    • When leaving a message for Henry Francis, Betty leaves the party line number of Wilson 48038.

    • Although credited, Christina Hendricks (Joan Holloway), does not appear in this episode.

  • Quotes

  • Notes

    • Featured Music:

      "Darling Say You Love Me" by The Ramblers
      "I Followed My Heart" by Pete Mann
      "Sixteen Tons" by Tennessee Ernie Ford

  • Allusions

    • Confessions of an Advertising Man is a book by author, David Ogilvy, which was released on December 31, 1962 about the rigors of the advertising industry.