Betty sees an evocative Victorian fainting couch in a store window and later buys it for the Draper living room. A fainting couch was a 19th century chaise sometimes used by doctors to help cure women of hysterical behavior with a massage by the Victorian equivalent of the electric vibrator under the theory that women would faint afterward. Sigmund Freud had a fainting couch which later morphed into the Psychoanalytic couch. Freud also treated hysteria in women with Austrian physician Josef Breuer but used the cathartic method and an early version of talk therapy. The Freud couch was backless so the couch could be set on either side while Freud sat in a separate chair behind the patient. Betty Draper was treated on the couch Freud inspired by her "shrink" during season 1 of 'Mad Men'.