Mad Men

Season 1 Episode 1

Smoke Gets in Your Eyes

26
Aired Sunday 10:00 PM Jul 19, 2007 on AMC

Trivia

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  • Trivia

    • The heavy smoking seen in this episode is striking by today's standards, but appropriate to the period. Cigarette smoking, although common before the war, became widely accepted for both genders in the post-WWII era when millions of American men who learned to smoke courtesy of cigarettes placed in Red Cross care packages returned home. By the mid 50's, over half of all men and nearly 1/3 of women smoked, and there were few, if any restrictions on where they could do so.

      In the mid-50s, cigarette manufacturers were prohibited from making health claims, such as benefits to the figure advertised by L&M. By 1960, health warnings about the dangers of smoking had begun to circulate, most notably the Reader's Digest article "The Growing Horror of Lung Cancer", and nearly 7000 empirical articles linking smoking to a range of pulmonary diseases including cancer had been published in the medical literature, presenting advertisers with the problem we see Don tackle.

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