ABC (ended 1962)


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Set in the "Roaring Twenties," Margie was a program about a young girl who attended Madison High School and lived with her parents, brother, and aunt. Other characters included her best friend Maybelle Jackson and boyfriends Heywood and Johnny. Adding to the 20s flavor of the series were written cues in some episodes that harkened to silent movies and told viewers to "please pay attention" or that "the plot thickens." Plenty of raccoon coats, open-top jalopies, period music, and flapper references were integrated into the storylines. The show was a star vehicle for Cynthia Pepper (who had a previous recurring role on My Three Sons and went on to star with Elvis in the movie Kissin' Cousins) - but it was cancelled after one season.
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  • Life of a small-town New England banker's teen-aged daughter is depicted in this mild situation comedy set in the 1920's.

    Many TV programmes over the years have been inspired by nostalgia- Mama, Happy Days, The Waltons, etc. The key being to add realistic details as remembered by those who lived in the era described.

    "Margie" seems to have been contrived by people who had nothing to do with the time and place shown. The stories are boilerplate family sitcom adventures that could have been set in 1961 just as easily. The period touches are based on a simplified Hollywood caricature, of the Raccoon coats and rah rah rah variety. Sort of like using "Good News" as a guide.

    The synopsis above tells that "silent movie" titles were used to push the plot along. I have seen several episodes and thankfully, didn't see any. Perhaps they got tired of such a device quickly.

    Margie wears a middy blouse all the time, which would not be exactly de rigueur for a teenage girl outside of maybe Phys-ed class. Her best friend wears a cartoonish "flapper" wardrobe, replete with head band and rolled down stockings. One might think parents would discourage friends like that. All of her beaus sport clothes from the Harold Teen collection. The clothes are pretty much the extent they went to in capturing the "roaring twenties", they threw in some appropriate cars and archaic bric-a-brac, too. They make 0.1 of an effort with the hairstyles, of both sexes. The humor is average, the characters are shallow and artificial. I noticed the direction came many times from Ezra Stone, who starred in his own teen-age radio sitcom series in the 1940's. Margie was a lead-in for, ironically, another period piece, "The Untouchables", and was sponsored by Crest and Prell.moreless