Let me just state that I am a big fan of the show & Hell's Kitchen. But after last night's product placement of Walmart steaks & numerous commercials including one by Graham & Joe themselves, it is now teetering towards obscene.
It seems like the whole basis of the show is some elaborate marketing scheme to sell cookbooks, culinary ware, T-shirts, aprons & whatever cheesy crap they can hustle on the public with a MasterChef logo.
Yeah I can take all the intentional deceiving editing, hyped up back stories, stupid emotional drama that's a cliche on American TV & sometimes extremely questionable dismissals with little to no explanations, but don't tell me a $15 T-bone steak could pass as a $40 product or that you have an ounce of integrity while shoving Walmart products down our throats.
In another quip from Season 1, I don't care who you are or where you came from: nobody is a "master chef" at age 22 or wins a competition on fried chicken cooked in 7 minutes.