A huge residential building collapses and takes many lives of the residents with it. Edison is assigned to the story. He arrives at the scene of the disaster and is stunned to see the survivors rejoicing at the rescue of television sets instead of the people. Despite the magnitude of the collapse and Edison's live coverage, Big Time TV pulls ahead of Network 23 in the ratings. Big Time TV has a mind-numbingly dumb game show that is becoming wildly popular. Edison does not understand the appeal of the show. In addition, he thinks that it is odd that this same show is being watched by all of the survivors of the building. A police office from the scene thinks this is suspicious too. He approaches Edition with his suspicious. After he shares information with Edison, he is found dead. The viewers request the show be run for the 11th time in a row. Big Time TV, now with its new show "Whacketts", has even pulled ahead of Network 66. Edison and Bryce discover that a subliminal video signal is embedded into the one episode of "Whacketts". The signal has an addictive effect on the viewers. It produces a stream of endorphins in the person brain of those who are watching. The number of people addicted is increasing rapidly. Ned Grossberg is trying to buy the show from Dominique at Big Time TV. This would result in an entire population becoming addicted. Max has fallen victim to the addiction as well.