Frank: He planned this very carefully -- took time to watch the victim, to plan the ceremony. Sermo generalis.
The phrase 'Sermo Generalis' means general address. During the Inquisition the sermo generalis was a ceremony attended by local dignitaries, clergy, and townspeople where the Inquisitor pronounced sentences. The penitent abjured their errors and received their penalties while obstinate heretics were solemnly cursed and handed over to be burned immediately in public.