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Modern Marvels

Season 13 Episode 36

Cola Wars

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Aired Wednesday 10:00 PM Unknown on The History Channel
8.6
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Episode Summary

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Cola Wars
Coke vs Pepsi for world supremacy. Each year, Americans consume more soft drinks than tap water. Available in nearly 200 countries, Coca-Cola alone sells one-billion bottles, cans, and glasses of pop daily, with archenemy Pepsi-Cola a close second. We look at the legendary rivalry between these giants in a $100-billion industry built on little more than sugar and water as they battle not just to quench consumer thirst, but for their hearts and minds as wellmoreless
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SUBMIT REVIEW

    Trivia, Notes, Quotes and Allusions

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    • TRIVIA (4)

      • The coca plant has been chewed by natives of Peru and Bolivia for over 2,000 years and was reported to act as a stimulant, aid to digestion, aphrodisiac and life-extender.

      • In 1890, one of the first Coca-Cola slogans read, "the wonderful nerve and brain tonic and remarkable therapeutic agent."

      • John "Doc" Pemberton was a Confederate Lieutenant Colonel, earned a medical degree at 18, and set up a top-rated lab for chemical analysis and manufacturing.

      • John Pemberton's first soft drink was sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.

    • QUOTES (1)

      • Narrator: From main street America to the most remote and primitive corners of the world, Coke & Pepsi are everywhere. They're as much a part of civilization as electricity and running water. The struggle between these two American icons is a battle not just to quench consumer thirst, but to capture their hearts and minds as well. Now, the Cola Wars, on Modern Marvels.

    • NOTES (2)

      • Originally broadcast in 2000

      • Commentators

        Frederick Allen
        Author, Secret Formula

        Ralph Roberts
        Author, The Real Ones

        Mark Pendergrast
        Author, For God, Country & Coca-Cola

        Mike Cheatham
        Author, Your Friendly Neighbor

        Bob Stoddard
        Author, Pepsi: 100 Years

        Alan Pottasch
        Senior Vice President, Worldwide Creative

    • ALLUSIONS (0)

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