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Episode Summary
Our basic need and desire for food has made the supermarket one of the great success stories of modern retailing. Making customers' visits to the market as efficient as possible has led to bar coding and a scale that recognizes the type of produce placed on it. Explore the psychology of the supermarket including store layout, lighting, music and aromas that trigger the appetite. With a growing percentage of the public interested in eating healthier foods, organic grocers are carving out an increasingly large niche.moreless
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Max Raphael
Narrator
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Trivia
ADD TRIVIA- According to the Food Marketing Institute, the supermarket industry's workforce of union and non-union personnel is almost three and a half million strong. Edit
- When the first Piggly Wiggly opened for business on September 6, 1916, its shelves were stocked with just over 600 different items. The average checkout total was 96 cents, but a bottle of catsup cost only 8 cents. Edit
- There are over 30 million shopping carts in the U.S. Edit
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Notes
ADD NOTES- Commentators: Tim Hammonds President & CEO, Food Marketing Institute John L. Stanton, PhD Saint Joseph's University Tom Nartker VP of Transportation, Safeway Jerry Tidwell Senior VP Supply Operations, Safeway Joey Kendall Order Selector, Safeway Paul Jhooty Bread Plant Manager, Safeway Randall Dei Director of Dairy Industry, Safeway Ron Brister Curator, Memphis Pink Palace Museum Bernard Kennedy CEO, King Kullen Grocery Company Hollis Posey Chairman, Next Retail Group Jan Jackman General Manager, IBM Retail On Demand Dorian D'Ausillio Event Manager, IBM Industry Solutions Lab Steve Michaelson President, FreshDirect Rick James Owner, Piggly Wiggly Memphis, TN Barbara Kahn, PhD The Wharton School, University of Pennsylvania Bruce Silverman Regional VP, Whole Foods Market Jim Palladino Team Member, Whole Foods Market Tara Nowell Team Member, Whole Foods Market Edit
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Quotes
ADD QUOTES- Narrator: It's a half trillion dollar a year industry. Gargantuan warehouses, enormous fleets of trucks, hyper-productive processing plants, climate controlled banana ripening rooms and computerized shopping carts. All fueled by a variety of marketing strategies designed to keep us coming back for more. Now: The Supermarket, on Modern Marvels. Edit
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