NBC was trying to get rock & roll onto the television to capitalize on the success of the Beatles. The Monkees were created and debuted in 1966. Despite the flack they took for their music (which stands up as great 60's pop music), the show was innovative with its camera work and fast-paced editing. Its style lead the way for other classic shows like Laugh-In. The show took home the Emmy in 1967 for Outstanding Comedy Series.