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In 1914, the store is celebrating five years since its opening. Harry and his wife Rose have been estranged since she returned to Chicaog with the children, and he is thrilled when she returns to celebrate the fifth anniversary. There is still a rift between them exacerbated by the influence of novelist Delphine Day and their 15 year old son, Gordon, who wants to leave school and work in the store. Agnes Towler returns from Paris as head of departmental displays. Lady Mae's husband unexpectedly arrives in London and she hears him blackmail his way onto a government military committee amid rumours of impending war.moreless
Harry wins a major publicity coup when ballerina Anna Pavlova agrees to visit the store. But Agnes'job comes under threat as Reg reaches breaking point, and he crashes the event.
Harry installs Ellen Love in an apartment, and after admiring her putting on her make-up, decides to put scent and makeup at the front of the store. Henri gets Agnes help in designing a Selfridges scent that is affordable and acceptable for the average woman.moreless
Selfidges has now opened its doors however it's missing one key factor - customers.In an attempt to try and build publicity and play upon theimaginationof London, he looks to lure pilot Monsieur Bleriot into the store under the suggestion of Ellen Love, 'The Spirit of Selfridges'. Feeling neglected by her husband Rose sets upon discovering London on her own and meets a handsome young artist at the National Galley.moreless
The opening episode follows Harry Gordon Selfridge as he sets about creating his dream establishment of the largest department store in the world to life ,but things don't begin smoothly as he hits some round blocks with the funding. However, his exuberant enthusiasm see's him optimistically carry on by hiring staff who each in their own right have their own part to play.moreless