MTV's 23rd annual celebration of the glorious music video was a wild and wonderful event, and we're so glad TV.com was there! Performances by Beyoncé, Justin Timberlake, T.I., Panic! At the Disco, Ludacris, and The Killers blew our collective mind, and Jack White's "other band," The Raconteurs, provided an uber-hip live soundtrack for the entire event. Fabulous host Jack Black and a score of other celebs were on hand for the festivities, and TV.com's Stephanie Quay was right in the middle of it all. Check out our video interviews right here!
One more thing: don't forget to visit MP3.com for even more fantastic coverage!
MTV kinda makes too big a deal out of their Video Music Awards. As a cultural barometer, the annual kids fest has lost some urgency over the years, yet MTV continues to pretend--willfully deny, even--that they're just the same old kick-ass awards that they were when they started, 25 years ago. That said, they show can still be pretty darned entertaining. And on that front, last night's 25th-anniversary go-around did not disappoint. All of the studied hip-pomp was intact, musicians behaved like utter jackasses, and awkward jokes fell flat. Here are our picks for the five most interesting moments.
Ratings for the MTV Video Music Awards plunged 31 percent among viewers in the cable network's target demographic, those aged 12 to 34.
Nearly 3.9 million viewers in that age group tuned in for Thursday's 23rd annual event at Radio City Music Hall in New York, still enough to beat all other channels for the night in that demo.
The total viewership, 5.8 million, tumbled 27 percent from last year, and represents almost half of the audience the show drew on MTV in 2002.
But online, MTV broke its own record for the most single-day streams for its broadband platform, Overdrive, with 3.9 million. MTV's last Overdrive high was reached the day after last year's awards show, with 3.3 million.