Tom: When a maniac rapes and murders a woman, we revile him for the monster he is. But when he repeats the act, makes it a serial killing, he becomes something more: a media event. We give him a name like Lonely Hearts Killer. We devote pages of print to his exploits. He becomes a folk hero and bogeyman all rolled into one. The papers sell like hotcakes. I guess everybody profits except the string of beautiful young women who had the misfortune of meeting him face to face.