NOVA

Season 18 Episode 9

We Know Where You Live

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Aired Wednesday 9:00 PM Nov 27, 1990 on PBS
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We Know Where You Live
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This NOVA episode examines direct marketing, a phenomenon that affects thousands of people, yet remains mysterious to most civilians. Advertisers are able to keep detailed tabs on their potential consumers, managing to land targeted ads in their mailboxes each week. Researchers uncover the controversial secrets and complex formulas that allow direct marketing to thrive.moreless

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