Do filthy campaigning techniques dirty the opponent more than the mudslinger? Political campaign manager Lee Atwater tells NOW how tall tales and small truths effect a campaign. This uninhibited South Carolina native explains several techniques used to spread harmful stories and their effect on political outcomes. Another South Carolina campaigner clarifies that it is necessary to hurt your opponent, but not get caught, which is exactly what happened when Rod Shealy was convicted for violating several campaign laws.moreless
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