Panorama

Season 64 Episode 93

Million Pound Selfie Sell Off

Aired Wednesday 8:15 PM Feb 11, 2019 on BBC
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Million Pound Selfie Sell Off
AIRED:
The rise of social media has brought with it a new kind of celebrity, the digital influencer. These megastars of Instagram and YouTube have upended the advertising industry by converting their virtual followers into real-world currency. Big-name brands have flocked to online stars, paying them millions to endorse their products, but the market has been criticised as being a 'Wild West' of misleading and unregulated advertising, plugging everything from bogus diet drinks to online gambling to young audiences. Panorama reporter Catrin Nye investigates whether companies are being up front and the impact this new form of advertising is having on consumers.moreless

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Season 64 Episodes

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Ep 100
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Ep 93
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Going off the Rails?
Ep 89
Takeaway Secrets Exposed
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Ripped Off? Join the Club
Ep 86
Join the Club
Ep 85
The Great Implant Scandal
Ep 84
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The Universal Credit Cr...
Ep 82
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Ep 81
Trapped by My Mortgage
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Can Violent Men Change?
Ep 78
Kids in Crisis
Ep 77
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Profits Before Pupils? ...
Ep 76
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