Phoenix is the story of a young couple who desperately fell in love but who couldn't be together because the time wasn't just right for them. Years pass by and these two meet again. And the trick of fortune switches their situation and environments. A daughter of a millionaire (Lee Eun Joo) has now become a helper suffering from the grim realities of life. On the other hand, an orphan self-supporting student (Lee Seo Jin) is now an accomplished wealthy businessman. Now these two people are looking at the world with different eyes. The childlike girl has finally learned the harshness of the world and the guy with once twisted mind has learned to enjoy the latitude of mind. In the end, these two start to understand each other, thus arriving at the "right time".