The show gives the infomercial business the reality-TV-show treatment. Relentless sound effects generate dramatic tension, talking-head confessionals reveal betrayals and hidden agendas, and each chunk of new content is sandwiched between previews and reviews on both sides of the commercial break. By the time significant story developments "happen," the viewer has already seen the event previewed so many times that the action itself has the feel of a recurring dream. In fairness, constant regurgitation of content is a reality-show staple and is hardly limited to Pitchmen. In all I find "Pitchmen" very entertaining. It's also interesting to see the products that I used to see advertised, and how they succeed or tank. Billy Mays' electric personality and Sully being the protagonist is what makes the show unique.
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