Kellerman: If you say it that way it plays too earnest.
Lincoln: Course it will, it's the truth.
Kellerman: Okay, but the truth sends them home to their wife and kids. Lies will keep them busy.
Lincoln: I'm not telling a lie to the whole country. It's our one chance to say it how –
Kellerman: Say whatever the hell you want. Tell them you're the Green Lantern. But I know how they break down these tapes. I've done it. Every detail matters. Bin Laden crosses his legs right over left, tells us something completely different than left over right.
Michael: It's not the same message.
Kellerman: To them, it is. If you want this plan to work, whatever you say with your mouths, you need to be saying something different with your bodies and your eyes.