Usually, Rubicon is partly an exercise in de-programming us all from the usual wham-bam show mentality and partly a striving for keeping us on the edge with the limited information we are given. In this episode, like in Sopranos or Mad Men, we were given a taste of the chaos and power with the attempt at Will's life.
What adds to the thriller and the shock is that Will is indeed just a regular human being, not a gangster or a macho businessman; processing the event is a lot harder.
Now wheels are in motion on all fronts; pieces are falling in place and we finally have a sentence describing the bad guys: companies using hard information to make money from cataclismic events.
I expect now that battle lines are drawn, we are in for an intense ride!