Most food and drink advertising to children promotes unhealthy choices, and the government should step in if the industry fails to improve the situation, an experts report said Tuesday.
"There is strong evidence that television advertising influences the diets of children" said Dr. Michael McGinnis, a senior scholar at the Institute of Medicine, which conducted the review.
Studies also suggest marketing can lead to higher rates of body fat, though more evidence is needed, said the institute, an independent, nonprofit body that advises the government.
The group called for a nationwide campaign to educate families about healthy foods, for national standards for food offered at schools, and for expanded industry guidelines to monitor the Internet and other nontraditional ad venues.
If industry efforts fail, Congress should force companies to advertise healthier choices, it said. US officials should monitor progress and update lawmakers in two years.
"We think that the issues ...Read more
Negotiations among cable operators over so-called "family tiers" and talk among the TV industry's players about ways to clarify the ratings system are likely to delay passage of legislation to clean up the airwaves.
Senator Ted Stevens, R-Alaska, told reporters that he had no intention of moving any of the four bills aimed at TV smut as long as the negotiations appeared to be bearing fruit.
"I'd say no need for legislation now. We have to give it a chance to work and see if it works," he said. "We're not going to start regulating the industry to the extent of saying people cannot produce these things that I do not want to see, because there are people out there who do want to see them. But, we ought to prevent those from being taken into the American home so they can be exposed to children to ...Read more
In the year 1989, two married parents named Gabor Csupo and Arlene Klasky made the pilot for the show; their baby son, Brendon, was their inspiration to create the Rugrats. After showing it to Nickelodeon they automatically liked it and turned it into a series; in three years, Rugrats had aired more than fifty episodes. With a total of sixty five episodes they stopped making new episodes and Rugrats was shown in primetime in 1994; after that, the popularity of the show increased. Nickelodeon realized what good ratings they had and they decided to air brand new episodes of Rugrats in 1997; it was so popular that it had its first movie to be shown in theaters the following year featuring a new Rugrat named Dil. After the movie, they aired even more new episodes, including Dil with them on the show; then again in the year 2000, Nickelodeon made a second movie for the Rugrats, giving Chuckie a stepmom and featuring another new Rugrat named Kimi. More new episodes aired after that with Kimi and in the year 2001, Nick had big plans for the show. With Rugrats in their tenth year, so Arlene Klasky and Nickelodeon decided to make the Rugrats ten years older in their anniversary special, "All Growed Up;" this episode was the most viewed Rugrats-related episode. Originally, there were only four young rugrats who would sit in their playpen watching the world go by. The fearless leader of the group was Tommy Pickles, a resourceful baby who hides a plastic screwdriver in his diaper so that they can leave the pen. His best friend was Chuckie, a fearful, red-haired toddler who reluctantly agreed to venture out into the open, unsafe areas of the house. There were also the twins Phil and Lil who were always ready for any new challenge. Leaving the safety of their own playpen, the children would explore their surroundings and try to make sense out of what the adults are doing. Some of the most interesting characters were the parents and Tommy and Angelica's grandfather who would always fall asleep when taking care of the children. The parents' comments are so genuine that they bring a sense of reality to the show. Even the parents had different lives, with Chuckie's widowed father, and Angelica's loving father and busy mother. The series won 4 Emmy Awards for Outstanding Animated Program, Outstanding Animated Children's Program, Outstanding Animation and Outstanding Children's Animated Program.