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Jon Lovitz: Subway Spokesman

  • Avatar of ClevelandRocker

    ClevelandRocker

    [1]Apr 2, 2006
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    Lovitz Makes His Subway Debut in MMB Effort
    March 31, 2006
    By David Gianatasio


    Lovitz dons dinner jacket (sort of) for Subway.

    BOSTON Subway is launching a campaign designed to expand its appeal beyond lunchtime.

    The work from MMB here breaks tomorrow during NCAA men's basketball coverage and stars comedic actor Jon Lovitz as the host of "Subway Dinner Theatre." The spots position Subway as a viable dinner alternative that fits a variety of busy lifestyles. The tagline "Eat fresh" is retained from past campaigns.

    "Using Lovitz was a masterstroke," said Chad Caufield, managing director of independent shop MMB. "We knew he had a wonderful flair for the dramatic—and an uncanny sense of comedic timing sealed the deal for us."

    Familiar brand pitchman Jared Fogle doesn't appear in the first wave of ads, but may surface as the campaign evolves, a Subway representative said.

    The work constitutes the most integrated campaign Subway has attempted in recent memory, Caufield said, with elements of the look, tone and feel of the TV commercials translated into radio ads and in-store materials, Internet banners and onto a soon-to-be-launched microsite.

    The campaign will run through late summer.

    The Milford, Conn.-based sandwich chain spent about $330 million last year on ads, per Nielsen Monitor-Plus.

    Chris Poulin served as art director on the new work, teamed with copywriter George Goetz. Sara Ventutuolo was agency producer. Steve Miller directed.

    Agency partners Fred Bertino and Jamie Mambro, along with Jerry Cronin and Goetz, all served as creative directors on the campaign and helped shape the effort.

    http://www.adweek.com/aw/creative/article_display.jsp?vnu_content_id=1002275331
    Edited on 04/02/2006 6:56pm
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  • Avatar of JerrySteveDave

    JerrySteveDave

    [2]Apr 2, 2006
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    Acting! Brilliant!

    Seriously, between the Producers, the Benchwarmers, and this, Lovitz now has the highest profile of any of the late-80s castmembers (not counting Mike Meyers, of course).
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    TheDiamondDog

    [3]Apr 2, 2006
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    Nice to know he's got a job. Though he was hilarious when he was on "Two & A Half Men."
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  • Avatar of evildevil97

    evildevil97

    [4]Apr 2, 2006
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    I miss Phil Hartman...
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  • Avatar of HelloStuart

    HelloStuart

    [5]Apr 2, 2006
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    TheDiamondDog wrote:
    Nice to know he's got a job. Though he was hilarious when he was on "Two & A Half Men."

    I saw the first ad during "The Simpsons" earlier tonight. It sort of reminds me of when he played the man that wrote the Yellow Pages...
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    mp34mp

    [6]Apr 3, 2006
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    Anyone else find it ironic they they hired a Jew promoting Italian subs?

    This is just another lame attempt by Subway by offering "toasted subs" versus Quizno's toasted subs, whose are superior to the weak Subway subs.

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  • Avatar of HelloStuart

    HelloStuart

    [7]Apr 3, 2006
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    mp34mp wrote:
    Anyone else find it ironic they they hired a Jew promoting Italian subs?

    This is just another lame attempt by Subway by offering "toasted subs" versus Quizno's toasted subs, whose are superior to the weak Subway subs.

    Even when they're untoasted, Subway is still marginally inferior to Jimmy John's.
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    TheDiamondDog

    [8]Apr 3, 2006
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    ANd to Cousin subs. And PJ's.
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  • Avatar of mp34mp

    mp34mp

    [9]Apr 3, 2006
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    Jimmy John's is extremely bland. Especially from the ones I've had in Charleston and Naperhell.
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    ClevelandRocker

    [10]Apr 3, 2006
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    I like Subway's sweet onion teryiaki chicken sub.

    Man, what a weird topic we landed on.
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  • Avatar of TheDiamondDog

    TheDiamondDog

    [11]Apr 4, 2006
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    ClevelandRocker wrote:
    I like Subway's sweet onion teryiaki chicken sub.

    Man, what a weird topic we landed on.


    Yeah, subs and the best ones.

    I only eat ham & cheese from Subway.
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  • Avatar of HelloStuart

    HelloStuart

    [12]Apr 4, 2006
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    TheDiamondDog wrote:
    ClevelandRocker wrote:
    I like Subway's sweet onion teryiaki chicken sub.

    Man, what a weird topic we landed on.

    Yeah, subs and the best ones.

    I only eat ham & cheese from Subway.

    I normally go for a ham and turkey. (After all, you are what you eat.)

    This is a weird topic, but back to SNL- is it safe to say Lovitz has sold out?
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  • Avatar of ClevelandRocker

    ClevelandRocker

    [13]Apr 4, 2006
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    HelloStuart wrote:
    TheDiamondDog wrote:
    ClevelandRocker wrote:
    I like Subway's sweet onion teryiaki chicken sub.

    Man, what a weird topic we landed on.

    Yeah, subs and the best ones.

    I only eat ham & cheese from Subway.

    I normally go for a ham and turkey. (After all, you are what you eat.)

    This is a weird topic, but back to SNL- is it safe to say Lovitz has sold out?

    http://snl.jt.org/detail.php?i=6896
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  • Avatar of JerrySteveDave

    JerrySteveDave

    [14]Apr 4, 2006
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    The type of parts Lovitz has been getting in movies aren't exactly big-money ones: he probably just wants a new pool in his backyard or something.
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  • Avatar of HelloStuart

    HelloStuart

    [15]Apr 4, 2006
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    ClevelandRocker wrote:
    HelloStuart wrote:
    This is a weird topic, but back to SNL- is it safe to say Lovitz has sold out?

    http://snl.jt.org/detail.php?i=6896

    I had intended that post to be a rhetorical question, but that "Fun With Real Audio" jogged my memory to an extent where I realize I was preaching to the choir.
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  • Avatar of TheDiamondDog

    TheDiamondDog

    [16]Apr 4, 2006
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    Lovitz does Subway. Fallon does Pepsi? Alright, who's gonna do Lays potato chips? Then we have a complete meal.

    Wait, gotta think of something for dessert too.
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  • Avatar of ClevelandRocker

    ClevelandRocker

    [17]Apr 4, 2006
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    TheDiamondDog wrote:
    Lovitz does Subway. Fallon does Pepsi? Alright, who's gonna do Lays potato chips? Then we have a complete meal.

    Wait, gotta think of something for dessert too.

    I'm sure Amy Poehler'll do Lays
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  • Avatar of HelloStuart

    HelloStuart

    [18]Apr 5, 2006
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    TheDiamondDog wrote:
    Lovitz does Subway. Fallon does Pepsi? Alright, who's gonna do Lays potato chips? Then we have a complete meal.

    Wait, gotta think of something for dessert too.

    How about Cheri Oteri? You know she needs the money.
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  • Avatar of TheDiamondDog

    TheDiamondDog

    [19]Apr 5, 2006
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    HelloStuart wrote:
    TheDiamondDog wrote:
    Lovitz does Subway. Fallon does Pepsi? Alright, who's gonna do Lays potato chips? Then we have a complete meal.

    Wait, gotta think of something for dessert too.

    How about Cheri Oteri? You know she needs the money.


    Good point. She's not up to anything. Maybe Tim Meadows for something too.
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  • Avatar of evildevil97

    evildevil97

    [20]Apr 5, 2006
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    Tim Meadows has his appearances on the Late Late Show with Craig Ferguson. So he's doing well enough, I think.
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