George Costanza: Don't you even care? This is your company. It's your name on the outside of the building. Speaking of which, the "R" fell off and all it says now is K--uger.
Mr. Kruger: K-uger? That sounds like one of those old time car horns, huh? (pretends to honk a horn) K-oogah! K-oogah! (snickers)
George: Ohh! Ohh! You are too much Mr. Kruger. Too much!
Kruger: Thank you George, you've been great. (gets up and leaves on a high note)
George: What? No, no, you're not going out on a high note with me, Mr. Kruger.
Kruger: It's K-UGER!