If this is the Shock Theater I am thinking about, then you have just discovered the most-watched show in Cleveland television history.
Ernie Anderson was named the host of a Friday-night horror movie show on WJW-TV. The station ran a contest to choose a name. Ernie took the winning entry, "Ghoulardo," and turned it into "Ghoulardi" (nice Italian tones). He would sometimes make fun of Parma, Ohio by yelling "Par-ma!" Also, whenever he saw somebody wearing plain white socks, he'd say that they were from Parma. The rest is legendary.
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