Quark is in business negotions with Aluura, one of his Dabo-girls, when Rom makes him aware that Ferenginar cannot be contacted in any way; the two begin to believe that the Dominion invaded their home planet. Shortly afterward, the shuttle of Grand Nagus Zek requests permission to dock at Deep Space Nine. The Nagus and Ishka, his beloved and the mother of Quark and Rom, had to flee Ferenginar because Zek was deposed by the FCA Commissioners for granting females the right to wear clothes with an amendment to the Ferengi Bill of Opportunities. Zek is to be replaced by Brunt, who has taken over the government as Acting Grand Nagus after financial chaos shook the entire Ferengi Alliance.
Zek declares Quark's quarters as "the headquarters of the sole legitimate government of Ferenginar"; their plan is for Ishka to convince the Commissioners that Ferengi females are, indeed, intelligent. Quark, Rom and Nog agree to help Zek by sending messages to all FCA Commissioners, requesting a conference for Ishka's demonstration. All the Commissioners decline - save Nilva, chairman of Slug-o-Cola, who is a conservative man with a lot of influence.
After Acting Nagus Brunt appears on the station, the plan to convince Nilva is in jeopardy, especially since Ishka has a heart attack after arguing with Quark. As a female is required for their plan, Quark agrees to have his gender and appeareance altered by Doctor Bashir. But Nilva arrives early on the station while Zek and the others are busy teaching Lumba, as Quark is now called, female behaviour.
During dinner with "Lumba," Nilva is convinced of the opportunities that Zek's feminist approach presents. The main argument of this approach being that clothing includes pockets, and females will thus want to make more money in order to have something to put in those pockets. His change of heart is no doubt because Nilva fell in love with Quark. Nilva becomes willing to support Zek's suffragist Bill of Opportunities amendment.