This is the first episode of the 2003 version of Strawberry Shortcake and lovingly introduces everybody's favorite cartoon redhead. It is one of only four 45 minute episode formats. Despite the length, it doesn't seem dragged out at all. Strawberry Shortcake is out shopping for supplies and items for her sister Apple Dumplin's first birthday. On her shopping adventure, Strawberry Shortcake meets characters who would become her lifelong friends during the series.
One of the things I noticed about this episode is that it has a soundtrack that seems to have a different flavor than the later episodes. Some parts the instrumentation is almost borderline jazzy. As can be heard in the theme song, this Strawberry Shortcake IS hipper and more contemporary. She's less whiny and cheesy as the 80s version and easier to identify with. Maybe the creators realized this and pulled out all the stops to have a fun soundtrack, but its kind of weird that the episodes after this have normal Saturday-morning style soundtracks.
This episode is fun, but it suffers from "pilot episode syndrome". In essence, the creators could only go up from here. The songs got better. The writing got better. The animation got better. In fact I think this show reached its pinnacle sometime during the year with the second opening and into the early ones with the third opening.moreless





