Super Bowl

Season 3 Episode 1

Super Bowl III - New York Jets vs. Baltimore Colts

Aired Sunday 3:15 PM Jan 12, 1969 on CBS
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Episode Summary

Super Bowl III - New York Jets vs. Baltimore Colts

In Super Bowl III, the AFL Champion New York Jets played the NFL Champion Baltimore Colts at the Orange Bowl in Miami, Florida.
Final Score: New York Jets 16 Baltimore Colts 7

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  • Once you get over the 60's era production values, what you have is an excellent telecast of an historic sports event.

    Tapes of this have been around for awhile, but finally the NFL Network has aired a re-broadcast of the NBC telecast of Super Bowl III. Any younger fan watching this will have to adjust to different rules (goal posts on the goal line, missed field goals treated as a touchback) and to the 1960's production values. No time/score box, no yellow first down line, replays are few, and the graphics are crude. Plus the NBC announcers are outfitted in hideous light green blazers! But that's all trivial. What transpires is one of sport's biggest shockers, and NBC does an excellent job of reporting the story. The main announcers were Curt Gowdy and Al DeRogatis. Gowdy mentions at the beginning that NY quarterback Joe Namath is "on the spot" because he not only predicted a Jet win, "he guaranteed it". DeRogatis is largely forgotten, which is too bad because he was an excellent analyst, and here you see him at his best. DeRogatis states early on the Jets have to establish a running game if they are going to have a chance. Throughout the game he points out the excellent job the Jet offensive line is doing in opening up holes for running back Matt Snell, and in protecting Namath. And Gowdy and DeRogatis highlight the cat-and-mouse game between Namath and the Baltimore defense anchored by Bubba Smith. How the Colts tries to disguise their blitzes and coverage to fool Joe. How Namath managed to stay one step ahead by reading their schemes and calling the plays at the line of scrimmage. Watching this telecast (as opposed to the 22 minute NFL Films official version) explodes a few myths surrounding this game. The Jet's upset was not a fluke, nor was it a result of the AFL champs going pass happy- the Jets won with a conservative ball control game. New York controlled the line of scrimmage, was able to run the ball throughout, and basically beat the NFL champs at the NFL's own game- in the trenches. Anyone interested in watching sports history being made "as it happened" should catch this telecast.moreless
Al DeRogatis

Al DeRogatis

Color Commentator

Guest Star

Kyle Rote

Kyle Rote

Color Commentator

Guest Star

Jim Simpson

Jim Simpson

Sideline Reporter / Trophy Presentation

Guest Star

Trivia, Notes, Quotes and Allusions


  • TRIVIA (17)

    • Final Score
      New York Jets 16
      Baltimore Colts 7

    • New York Jets Quarterback Joe Namath was named Super Bowl III MVP.

    • Coaching Staffs
      New York Jets

      Weeb Ewbank (Head Coach) (1-0 in Super Bowls)
      Walt Michaels (Defensive Backfield)
      Clive Rush (Offense)
      Buddy Ryan (Defensive Line)
      Joe Spencer (Offensive Line)

      Baltimore Colts
      Don Shula (Head Coach) (0-1 in Super Bowls)
      Bill Arnsparger (Defensive Line)
      Dick Bielski (Offensive Ends)
      Don McCafferty (Offensive Backfield)
      Chuck Noll (Defensive Backfield)
      John Sandusky (Offensive Line)

    • Path to the Super Bowl
      New York Jets
      AFL East Champions (11-3)
      AFL Championship Game: defeated AFL West Co-Champion Oakland Raiders 27-23 at Shea Stadium, New York City, New York.

      Baltimore Colts
      NFL Coastal Champions (13-1)
      Divisional Playoff: defeated NFL Central Champion Minnesota Vikings 24-14
      NFL Championship Game: defeated NFL Century Champion Cleveland Browns 34-0 at Cleveland Municipal Stadium, Cleveland, Ohio.

    • Both the New York Jets and Baltimore Colts are appearing in their first Super Bowl.

    • This was second consecutive Super Bowl played at the Orange Bowl.

    • The New York Jets received a winner's share of $15,000. The Baltimore Colts received a loser's share of $7,500.

    • The average cost of a 30-second commercial was $55,000.

    • The face value of Super Bowl III tickets was $12.

    • Baltimore was designated the home team for Super Bowl III. They wore blue jerseys and while pants while New York wore white jerseys and white pants.

    • The Baltimore Colts were 18 point favorites.

    • This was the first Super Bowl to be identified by that name during the telecast. The previous two games had been called The NFL-AFL World Championship Game or The World Championship Game. No roman numerals however, that wouldn't occur for another two years.

    • This is the oldest Super Bowl for which a complete video taped recording of the network broadcast exists. Reportedly the video tape exists because the musician union ASCAP decided to record the game to document the songs that was being played. Bootleg versions of that tape have been sold and traded for years. Re-broadcast of the game tape was tied up due to copyright issues. Finally those were resolved, and on February 3, 2007 the NFL Network aired the original NBC telecast of Super Bowl III.

    • Even being 18 point underdogs Joe Namath guaranteed a New York Jets win. Later he explained he said that to respond to a rowdy Baltimore Colts fan.

    • The New York Jets did not throw a pass at all in the 4th quarter.

    • When the Jets went home they accidentally left the Super Bowl Trophy and Game Ball at the hotel.

    • Joe Namath stayed in the exact same room as Vince Lombardi stayed in the previous year.

  • QUOTES (0)

  • NOTES (3)

    • Super Bowl Rosters
      New York Jets

      #62 Al Atkinson (MLB) *
      #46 Bill Baird (FS) *
      #51 Ralph Baker (LOLB) *
      #42 Randy Beverly (RCB) *
      #86 Verlon Biggs (RDE) *
      #32 Emerson Boozer (RB) *
      #45 Earl Christy (DB)
      #56 Paul Crane (LB/C)
      #47 Mike D'Amato (DB)
      #43 John Dockery (DB)
      #80 John Elliott (RDT) *
      #48 Cornell Gordon (DB)
      #60 Larry Grantham (ROLB) *
      #67 Dave Herman (RG) *
      #75 Winston Hill (LT) *
      #22 Jim Hudson (SS) *
      #33 Curley Johnson (P/TE)
      #87 Pete Lammons (TE) *
      #31 Bill Mathis (RB)
      #13 Don Maynard (WR) *
      #50 Carl McAdams (LB/DT)
      #12 Joe Namath (QB) *
      #63 John Neidert (LB)
      #15 Babe Parilli (QB)
      #81 Gerry Philbin (LDE) *
      #23 Bill Rademacher (WR)
      #66 Randy Rasmussen (RG) *
      #26 Jim Richards (DB)
      #74 Jeff Richardson (T/C)
      #72 Paul Rochester (LDT) *
      #24 Johnny Sample (LCB) *
      #83 George Sauer (WR) *
      #52 John Schmitt (C) *
      #30 Mark Smolinski (RB)
      #41 Matt Snell (RB) *
      #61 Bob Talamini (LG) *
      #85 Steven Thompson (DE)
      #11 Jim B. Turner (K/QB)
      #29 Bake Turner (WR)
      #71 Samuel Walton (T)

      Baltimore Colts
      #37 Ocie Austin (DB)
      #73 Sam Ball (RT) *
      #40 Bobby Boyd (LCB) *
      #81 Ordell Braase (RDE) *
      #2 Timmy Brown (RB)
      #34 Terry Cole (RB)
      #50 Bill Curry (C) *
      #32 Mike Curtis (LOLB) *
      #53 Dennis Gaubatz (MLB) *
      #25 Alex Hawkins (WR)
      #45 Jerry Hill (RB) *
      #85 Roy Hilton (DE)
      #61 Cornelius Johnson (G)
      #49 David Lee (P)
      #20 Jerry Logan (SS) *
      #43 Lenny Lyles (RCB) *
      #88 John Mackey (TE) *
      #41 Tom Matte (RB) *
      #79 Lou Michaels (DE/K)
      #76 Fred Miller (RDT) *
      #84 Tom Mitchell (TE)
      #15 Earl Morrall (QB) *
      #28 Jimmy Orr (WR) *
      #26 Preston Pearson (RB/DB)
      #27 Ray Perkins (WR)
      #55 Ron Porter (LB)
      #62 Glenn Ressler (LG) *
      #87 Willie Richardson (WR) *
      #66 Don Shinnick (ROLB) *
      #74 Billy Ray Smith, Sr. (LDT) *
      #78 Bubba Smith (LDE) *
      #47 Charles Stukes (DB)
      #71 Dan Sullivan (RG) *
      #52 Dick Szymanski (C)
      #19 Johnny Unitas (QB)
      #72 Bob Vogel (LT) *
      #21 Rick Volk (FS) *
      #16 Jim Ward (QB) (DNP)
      #75 John M. Williams (G)
      #64 Sidney Williams (LB)

      * Starters
      DNP - Did Not Play

    • Referee: Tom Bell (NFL) (7) (coin toss)
      Umpire: Walt Parker (AFL) (41)
      Head Linesman: George Murphy (NFL) (30)
      Line Judge: Cal Lepore (AFL) (72)
      Field Judge: Joe Gonzalez (NFL) (54)
      Back Judge: Jack Reader (AFL) (42)

    • Super Bowl III Entertainment:
      Pregame: Tribute to Apollo-Saturn 8 Astronauts, with Bob Hope
      Anthem: Anita Bryant (Pledge of Allegiance by Apollo Astronauts)
      Half Time:America Thanks with the Florida A&M University band.