Tales from the Crypt (1996)

Season 6 Episode 14

99 & 44/100% Pure Horror

Aired Unknown Jan 18, 1995 on HBO



  • Allusions

    • Ivory Soap

      A popular brand of bar soap, first manufactured by the Proctor and Gamble Company in 1879. One of Ivory soap's major slogans was "99 44/100 % Pure", this slogan was born in 1881 when Ivory soap was tested to be 99 44/100 % more pure than it's top rival at the time, Castile soaps. The slogan has become iconic and is trademarked by Proctor and Gamble.

      While there is no actual Ivory soap in this episode, the title of this episode is taken from the Ivory slogan and was also used for the original comic story. Both versions contain a soap premise. William M. Gaines and Al Feldstein loved using famous titles, slogans and catch phrases (re-worded to add a horror touch) for their comic stories and based premises and plots around them. This was such a popular slogan it was perfect and easy to build a story around it.
      In 1974, the film, 99 and 44/100% Dead directed by John Frankenheimer was released. While to some, it may seem this film was the first to word play on the Ivory slogan, it was actually used over 20 years after EC comics used it.

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