When Tuesday night in the early 1950s rolled around, the streets were completely deserted, and all the shops were closed. Why was this happening? Because it was time for the Texico Star Theater with it's host, Uncle Milty himself,Milton Berle. Milton set a trend as one of the first television superstars. His comic antics on the show inspired many other verity programs, and it became an inspiration for many other comedians. The Texico Star Theater became the first great ratings success as everyone droped whatever they were doing on a Tuesday night at 8:00 P.M. in order to watch it.
There was little competition for Milton Berle when this show, sponsored by Texaco hit the airwaves. He took his and his guest stars vaudeville talents and put them into television format. They performed standup routines and skits to the pleasure of studio and television audiences alike. When the show was at it's best it got more than 80% of the television audience. Milton would do anything for a laugh. He would often come on the stage in a dress just to get people going. He was affectionately known as "Uncle Miltie" to millions of Americans. This was truly a television classic.
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