There was little competition for Milton Berle when this show, sponsored by Texaco hit the airwaves. He took his and his guest stars vaudeville talents and put them into television format. They performed standup routines and skits to the pleasure of studio and television audiences alike. When the show was at it's best it got more than 80% of the television audience. Milton would do anything for a laugh. He would often come on the stage in a dress just to get people going. He was affectionately known as "Uncle Miltie" to millions of Americans. This was truly a television classic.