Opie and his pals are discouraged by the slow-selling trend of their newspaper, and try to figure out why the "grown-up's paper" is such a success. The conclusion is that gossip attracts the most attention, so they add their own column by eavesdropping on the adults in their lives. Aunt Bee, Andy, and Barney unknowingly contribute to Opie's newspaper by talking about other people in the community, and Opie and his buddies print stories about the minister's dry sermons, a May-December romance, and theories about why a widow is dating a certain salesman. After the paper is circulated, Andy, Barney, and Aunt Bee must do damage control. Finally, Andy tells Opie that he is no longer allowed to print mean things about adults. Opie manages to circumvent the lesson Andy was trying to teach him by printing gossip about the kids in his classroom, which Andy laughingly reads to Barney.