The Apprentice (UK)

Season 9 Episode 3


Aired Wednesday 9:00 PM May 15, 2013 on BBC
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Episode Summary


At the end of their day off, they are summoned them to the home of the Design Council.  Lord Sugar informs them that their next task is to design a unique piece of flat-pack furniture.  They must produce prototypes and then pitch to retailers.

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    Alex Mills

    Alex Mills

    Candidate (Season 9)

    Recurring Role

    Francesca Macduff-Varley

    Francesca Macduff-Varley

    Candidate (Season 9)

    Recurring Role

    Jason Leech

    Jason Leech

    Candidate (Season 9)

    Recurring Role

    Trivia, Notes, Quotes and Allusions


    • TRIVIA (3)

      • Teams

        Endeavour (Nick)
        Alex Mills
        Jason Leech
        Kurt Wilson
        Myles Mordaunt
        Neil Clough
        Zeeshaan Shah

        Evolve (Karren)
        Francesca Macduff-Varley
        Leah Totton
        Luisa Zissman
        Rebecca Slater
        Sophie Lau
        Uzma Yakoob

      • Results
        Evolve: 174 units sold
        Endeavour: 3,216 units sold

        Endeavour won.

        Prize: A trip up the O2 centre.

      • In the boardroom: Natalie, Uzma and Sophie.

        The person fired was: Sophie Lau.

    • QUOTES (12)

      • Karren: (About Evolve) Those that are pitching to high-end retailers are going to be standing there looking at a box on wheels and they're going to have to do a bloody good job to pitch this to get any sales.

      • Nick: Alex was given permission to start assembling the FOLDO, and when he did, he started presenting his rather large backside to the buying panel! The last thing they wanted to see is that!

      • Nick: For me, it looks rather like an electric chair, like 'old sparky'.

      • Lord Sugar: Alex, this is one of the best products that I've seen in all the years that I've been in this boardroom.

      • Lord Sugar: Well ladies, I don't know where your head is on this thing here. 'Tidey-Sidey' - wishy-washy, poxy-boxy, that's what I would call it. Because that's what it is.

      • Lord Sugar: It looks like something you'd expect to see in the 1970s, in East Germany.

      • Karren: (To Uzma) What you did say was, the product had to be glue-less.
        Lord Sugar: Glue-less? More like bloody clueless!

      • Lord Sugar: If you come out of a market research thing saying right, I want it to be good-looking, leg space, plus I want storage, plus I want it to be an ATM machine, plus I want it to be a lawnmower, plus I want it to be a colour television, I mean, it's ridiculous.

      • Lord Sugar: What was the clear, defined recommendation?
        Sophie: So, the ease of assembly, in terms of flat-pack furniture, good-looking design and functional.
        Lord Sugar: Functional? Yeah, it's functional in the sense that it's on wheels and I can wheel it straight out to the skip and throw it away!

      • Lord Sugar: Natalie, this is a design task, where, to use all these business clichés, you're supposed to think outside of the box. And all you thought of was a bloody box!

      • Lord Sugar: (To Uzma) You're in a time-warp if that's what you call keeping up to date!

      • Lord Sugar: Natalie, this was a disaster, an unforgivable disaster. I've come to a conclusion that, out of the three of you here today, and this may be unfair, but my gut feeling tells me that Sophie, you're fired.

    • NOTES (0)

    • ALLUSIONS (0)