The Celebrity Apprentice

Season 5 Episode 6

King of the Jingle

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Aired Sunday 9:00 PM Apr 03, 2006 on NBC
8.3
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Episode Summary

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King of the Jingle
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The twelve remaining candidates are challenged to write an advertising jingle for Arby's. Synergy immediately gets off to a good start when Project Manager Sean has them meet with their client right off the bat. Thanks to the input they are able to obtain, they manage to put together a very catchy jingle hitting on every aspect of Arby's. Gold Rush, already a man down because of Lee's absence, gets off on the wrong foot when Charmaine schedules a meeting with the client that Project Manager Bryce gets them to 25 minutes late. With less time to get any decent input, the team puts together a decent jingle that lacks a crucial bit of info, giving the win to Synergy. For their reward, they dine at the luxurious Alain Ducasse restaurant. Gold Rush goes to boardroom, where Bryce refuses to hold Tarek and Charmaine accountable for the loss, instead trying to hold Lenny and Lee responsible. Trump sees this as a stupid mistake and fires Bryce for it.moreless
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