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Season three begins with a new twist - the candidates are seperated by educational background. Magna is composed of college graduates and Networth is made up of self-made businesspeople with only a high school diploma. Their first task is to create the most enticing advertisement campaign for a new burger for the Burger King menu, alongside running a Burger King restaurant for a day. Magna's Danny and Stephanie struggle to think up an advertising scheme, and to make matters worse, the team is understaffed at the restaurant, and the Project Manager Todd is not trained to work a register. On the other hand, despite friction between Kristen and Brian, Networth thrives with a smart marketing campaign. At the end of the task, Networth trumps Magna, earning a dinner at The 21 Club and immunity from the boardroom. Magna is given a ticket to the boardroom, where Todd is fired for making poor decisions.moreless
  • GUEST STAR
    Russ Klein

    Himself - President of Burger King Brands, Inc.

  • Book Smarts vs Street Smarts vs My Smarts

    7.1
    "Good"
    Book Smarts vs Street Smarts vs My Smarts

    ----------------------------------------------------------------------------------------------------

    The game has changed. No longer is it Men vs Women. Now, it's Book Smarts vs Street Smarts. No longer will there be annoying bickering between Maria and Elisabeth and Stacie J. Now it's "Kumbaya" (and that's definitely not how you spell it) and "Let's Sing with Danny." And no longer will I look at Burger King in the same light again. Now, I'll always think of that very pathetic "promotion" to win a task of a reality show. But, as Trump proclaims "My name is Donald Trump. You know everything about be," viewers can seek comfort in the fact that the Donald is still the king of hyperbole, and that he hasn't changed. His booming voice that makes it seem as if he yells everything he says is still there, and his profound statements, like tonight's "Success is Success," (which I'm still trying to figure out) are still there. Now, don't get me wrong. Not all of the changes in the third season of The Apprentice have been bad. The bickering gone is a good thing, and I'm liking this Book Smarts vs Street Smarts thing. It's a change of pace, and I like it a lot. I predict a much better season than last season (which ended only a month ago!).

    Okay, so we begin with Trump in his ever-faithful helicopter, talking about the game and its changes. The Book Smarts team is made of 9 people who have college educations while the Street Smarts team is made up of 9 people who only have a high school education. Each group has approximately the same IQ and approximately the same ages. As the contestants meandered into Trump tower, I noticed something...we have three (count 'em!) African American players this season. I counted two bowties, and one causally dressed guitarist (Guitarist? Guitar player? I've never been that well with grammar). There were also 15 whites, so 15 plus 3 is 18, and that leaves zero Asians. Was this Mark Burnett's way of making sure that Asians weren't portrayed as stupid, unhelpful (Tammy) and skirt-droppers (Ivana)? Probably. So Robin let the candidates into the boardroom, and Trump revealed to them, as well as viewers, that the team made up of high school grads make three times as much money, collectively, as the people with college degrees. Everyone's shocked to hear this, but things move on when the contestants go up to the suite, which looks re-designed to me.

    The candidates are given two tasks: separate themselves into two teams by finding out everyone's educational background and then name themselves. Tana, the woman that read the letter, seemed to have too much enthusiasm (and too much plastic surgery on the nose, it seems) and she was really annoying to me at first. I'm glad she got cynical later on when the dog peed on her. Finally figuring out who goes where, the contestants began to bond: the guitarist, Danny (Book Smarts), started playing a really dumb song about team names, and then Verna got pissed off, and the other team started getting really mad because they didn't go to college or something. Direct quote from Kristen: "Oh, I guess that's what we missed out on in college." So then they started thinking up names names that I liked a lot better than the ones they wound up choosing. Instead of the bland Magna and Net Worth, we could have had season three's corporations named Big Balls Inc. and Shizit Corporation. How sweet would that have been? But I guess that the names were too "offensive" or something. I don't know why though. I sure wouldn't be offended. But then again, that's just me. Magna is the Book Smarts team, named because there's something about college that you get I don't really know, I zoned out when the one guy started talking. Net Worth is the Street Smarts team, and at least I found a connection for this name: they make three times the money as the other team and thus have a bigger "net worth." But, as Tara so forcefully told us, it also means that "we have a larger personal net worth as well." Which translates to: "We gonna whoop some college ass, because we have bigger hearts and bigger minds." Trump, in a purple tie, a change from the usual pink (don't yell at me! I notice odd stuff! Like tie colors. This one time my chorus director had this ugly-ass sweater on and so I told them it was the third time he'd worn it that week, and then he looked at me and started to spit on me. But then I used my powers to make him explode or something. I guess you had to be there.) liked both of the team names, but then again, he would. I mean, you're comparing them to Mosaic Corporation (which, according to Tana was a "little pussy name.")

    The first task is introduced. Trump announces that the teams will be working with Burger King (who makes 2.5 billion dollars in 61 countries and has only been sued 359 times because their pickles were too hot or people got fat after eating there) in marketing and selling a new burger, managing an entire Burger King restaurant. The players all looked satisfied, and project managers were chosen: John for Net Worth, with teammates Kristen, Angie, Tana, Audrey, Chris, Brian and Tara, and Todd was chosen for Magna, with teammates Verna, Kendra, Stephanie, Danny, Bren, Todd, Alex and Erin, who reminded me of a brunette Paris Hilton. The teams chose their burgers that they were going to sell the next day; Magna chose the three-cheese Angus and Net Worth chose the Western Angus.

    After a commercial, we had some Words from the Donald, today focusing on Perseverance (though I didn't really see how it related to the episode). Then we got right back into the action with Net Worth-member Brian (who used to run a dollar store!) trying to "negotiate a fricken Viking hat," according to Kristen. Elsewhere, Stephanie and Danny attempted to come up with a promotion so that they could sell more of their burgers. Stephanie thought up "Just Say Cheese," "Triple Cheese" and some other cheesy words. In the end, Danny, who would only settle for the best because of his overly creative mind, went with a "Triple Play" gimmick, which would involve baseball. However, in the end, it looked more like a piece of crap on wheels. The crowd-stopping great idea (which PM Todd actually approved) was to throw a ping-pong ball into a thing...I don't even know what it was! It was, in Carolyn's words "sad" (meaning pathetic sad, not weepy-sad. Like, a dog being chased by a kitten is pathetic-sad. A dog being chased by a hungry polar bear - check out the Lost forums is weepy-sad. You're welcome for clearing that up.). Meanwhile, at Net Worth, they thought of a really nice promotion winning a trip to Las Vegas and it really turned out great in the end, even though their plane tickets to Vegas were sold to them by a guy in an apartment with dogs who peed on poor Tana.

    It's pretty obvious who won. Net Worth (who would have made more if their plane tickets were less expensive) sold 182 burgers making $596.96 and Magna made $553.26 with 109 burgers. Because Net Worth won, Todd will receive an exemption next week if his team loses. Their reward was a trip to the 21 Club, which used to be an illegal bar back when prohibition was around. They had fun. Not much fun for the viewing public though, is it? Back at the suite, Danny was immediately blamed for the loss, as he proclaimed: "Burn Danny! It's treason! Send him out!" and Alex said that he was "a steamroller with a drunk driver at the head." And the crybaby of the week? That "honor" goes to Erin, who cried because she didn't want to vote anyone out of her team. She got no sympathy from me. I would actually classify her tears as the pathetic type of sad. She was in no danger of being fired. Stephanie also made a pact with Danny that she would not sell him out and would support him because they worked together. Q: How long does their pact last? A: About 2 hours, when Stephanie sold Danny short and said that she would fire him.

    And so the boardroom began. Carolyn said that "the promotion was horrific. I've never seen a worse promotion in my life. You (Danny) looked like a street performer." Then, when Mr. Trump asked Danny what he brought to the table, I truly thought that he had chopped off his own foot (That's figurative, folks). He said that he wasn't a clone of all of the other people in Trump's organization. George snapped "You think I'm a clone?" Trump silenced George quickly though, showing that he likes Carolyn better than he likes George. Arguments were made about Todd, who had terrible leadership abilities and wasn't able to help most of the day because he wasn't trained with the cash register, etc. Todd was asked to bring in only two people into the second boardroom, and he chose Alex and Danny. The three of them waited outside while Carolyn, Donald and George discussed their opinions. Carolyn liked that Kendra defended the scapegoat of the team, Danny, and she gave her a lot of credit for that. Both she and George believed that it was Todd's fault that the team lost. The three guys were sent back into the boardroom and Mr. Trump had some harsh words for all three. He told Alex that he did "a lousy job," told Danny that he was "a disaster," and in the end, told Todd that he "had zero leadership. Zero, zero, zero leadership." Which is four zeros. He's fired, and now 17 remain in the game. It's good to see that Trump has learned his lesson when it comes to scapegoats when he received a lot of flak for firing Stacie J last season. I thought that he would never learn from past mistakes. I hate to say it, but I'm gonna have to sign off with Magna's very annoying catchphrase "That's Unbelievable!" Let's just hope this season is.

    - Adam Polaski
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  • TRIVIA (7)

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    • This episode's initial airing was 90 minutes.

    • The name "Magna" comes from Magna Cum Laude, one of the honors when one graduates from college. The name "Networth" comes from the fact that the "Street Smarts," team, collectively, makes three times as much as the "Book Smarts" team.

    • This episode shows Kelly Perdew, the winner of Season 2, at work as part of The Trump Corporation.

    • This is the first time a losing project manager is the first to get fired.

    • Everyone on Magna is seen in at least one confessional, but two people on Net Worth (Audrey and Craig) are seen in none.

    • In this season, the boardroom music varies depending on which team goes to the boardroom. The "traditional" tune plays if Net Worth goes to the boardroom, but a slightly different tune will play if Magna goes to the boardroom.

    • At 21 years old, Chris is the youngest candidate to be on the show so far. At 41 years old, Angie is the oldest candidate to be on the show so far.

  • QUOTES (6)

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  • NOTES (4)

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    • The Project Managers in this episode are Todd for Magna and John for Networth.

    • After the task, Magna Project Manager Todd is fired, although he brings Danny and Alex into the boardroom with him.

    • The Project Manager's option of picking two or three people to join them in the final boardroom has been dropped. Only two people can be picked again. It is possible that Trump goes back to letting the Project Manager bring just two people back into the boardroom because the Project Managers in season two picked two people all but two times.

    • This season is the first time that the teams will not be divided by men and women. Instead, the contestants are placed into two categories: Book Smarts (those who went on to have a university degree) and Street Smarts (those who have a high school diploma but went on to running successful businesses).

  • ALLUSIONS (1)

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