He's the kind of guy I think most women are terrified of meeting. He put up an awesome act infront of Ashley, consoling her and saying she's gorgeous even though he's sitting in the individual interviews saying that he doesn't find her attractive, he hates girls who cries etc.
He was just there to get the roses, as a competition, as he said several times. Poor Ashley to get so fooled...
But he was however wrong about the "No one has ever done this before", Wes in Gillians season fooled her bad and then in Ali's season, the pro-wrestler Justin even called his girlfriend saying he would be home soon and how much he loved her, etc.
So sad that a show which is meant to be all good is ruined by people who see a chance to promote themselves and/or be mean.