The Big Idea: The Roadmap to Success

Season 2010 Episode 0509

Web Extra: Beth Stern

Aired Unknown May 09, 2010 on CNBC
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Episode Summary

Web Extra: Beth Stern
One way to sell in down times is through the use of "cause marketing." Beth Stern, spokeswoman for the North Shore Animal League America and Host of the Animal Planet World’s Ugliest Dog Contest breaks it down.

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