The Big Idea: The Roadmap to Success

Season 2010 Episode 0509

Web Extra: Beth Stern

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Aired Unknown May 09, 2010 on CNBC
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Web Extra: Beth Stern
AIRED:
One way to sell in down times is through the use of "cause marketing." Beth Stern, spokeswoman for the North Shore Animal League America and Host of the Animal Planet World’s Ugliest Dog Contest breaks it down.

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