The Business of Innovation, hosted by Maria Bartiromo, is a CNBC series that explores innovation as a necessary strategy for success. Bartiromo leads discussions with visionaries, problem solvers, and innovators on the need for constant innovation and creative thinking. Guests, or thought leaders, provide insight into potential solutions for problems faced by organizations, and highlight the pitfalls when innovation doesn't occur. Topics include the impact of technology on cities, healthcare, and the workplace, with discussions around sustainability, efficient workplaces, and healthcare innovations. Episodes focus on strategies for increasing profitability in the global environment, with themes such as: ways to exploit creative thinking, creating catalysts for innovation to achieve business success, and building a framework for social responsibility. Thought leaders appearing on The Business of Innovation include founders of successful companies, respected academics, CEOs, designers, Nobel Peace Prize winners, doctors, entrepreneurs, and writers, representing organizations like Xerox, IKEA, Google, The New Yorker, Kodak, Stanford University, and Harley-Davidson.