Jack McLaren works at Colburn & Whitney Advertising. Jack is notorious cynic and a master at closing deals so he's nicknamed 'The Closer'. Jack's staff includes his tough talking assistant Beverly Andolini, copy writer Bruno Verma, and long-term veteran Carl "Dobbs" Dobson. A new accountant, Erica Hewitt, is sent from New York to work for him. However, Erica finds herself unemployed after less than 20 minutes at her new job and so does the other, thanks to Jack: in an attempt to get to handle the coast guard's advertising, Jack has played golf with the President and beaten him. The President gets them all fired, but Jack convinces another company, Cutcher & Willhaven, to hire him and give him a huge salary. He doesn't seem to care about the people he's been working with for years. Jack tries to reconcile with his estranged wife Claire but she's tired of his cynicism and hands him the divorce papers. Jack grows a conscience, buys a small, run-down factory and starts up McLaren & Associates Advertising. None of the others are too impressed by the filthy factory. Jack's rebellious teenage daughter Alex decides to move in with him because she assures him he's a much better father than husband. Erica and the others desperately try to land their first client, Angus Clayton. Clayton is far from satisfied about the pitch: service people popping out of fridges and washing machines and the slogan: "at Clayton's when we sell you a product it's like our service people come home with you". Clayton worries the customers will think he's putting service people in his products. Erica can't understand why he'd want customers that are that stupid, but Clayton is insulted by Erica's "attitude problem" and wants to take his business elsewhere. Jack says he doesn't care: his daughter has told him he's a good father and that's all that matters. Clayton is surprised and becomes a client. Dobbs is surprised to see Jack show emotions but he insists it was just a close.moreless
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