When it comes to the competitive and cutthroat world of the nightclub business, it's adapt or die. Ice, one of the only stand-alone nightclubs in Las Vegas is on the verge of its first anniversary and the honeymoon is just about over. Watch as owner Ed Williams gives Ice a total and complete renovation starting with the way he promotes his club by importing hot-shot party promoter Allison Melnick from Hollywood. Bad move Ed. Allison rubs everyone the wrong way - management, staff, and even Ed himself. Watch the sparks fly as we follow all the sexy and pressure-packed action involved in trying to make Ice the ultimate nightlife experience.