The feel of this episode is completely different than the feel of previous episodes. The characters are a lot more involved, seem a lot closer than they have in the past episodes. The banter is a lot faster and not all coming out of Williams's mouth. This episode focused far less on the ads and much more on the stories behind the ads (because we all know we create based on what we know). I think it was off-balance, though, after the first two episodes relying so heavily on the ads. To pull back now is to admit your idea is bust and that sends a terrible message to the viewers.
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