A week after it was announced by TRENDEX, the precursor of Nielsen, that the then 21 year old Elvis Presley had on that 9 September, 1956 night helped Sullivan and the CBS network garner the biggest rating and audience up to that time (43.7 and 60 million, respectively ) as well as the largest share (82.6, a record which stands to this day and shall never be broken, given the large number of regular and cable networks ), the price of television ads for the coveted Sunday prime time slot (8-9pm) jumped exponentially to about US$250,000 a minute. This was truly an historic night, and not just for Presley, or for rock music in general but for television as a whole including the sponsorship of programs.
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