While the show did begin on CBS, it moved in 1975 to ABC when Procter & Gamble wanted to expand As the World Turns to a full hour. During its 1798 episode run the show had an audience of almost 50% men, something unheard of in today's soap world.
The show itself was sold as a soap with a strong background in mystery. The show initially worked and became the second most watched serial by 1966. By the end of its run in 1984 however the show dropped to 14th.moreless
User Score: 252
User Score: 71
User Score: 25
User Score: 25
User Score: 10
User Score: 9
User Score: 8
User Score: 7
User Score: 5
User Score: 2