The Firm

Season 2 Episode 5

Brand Reputation

Aired Saturday 8:30 PM Aug 30, 2008 on
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Brand Reputation
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Teams have to organize a brand public relations exercise for one of the clients of Brand Mercatus, Peter Pek's company. The client is the Bubba Gump Shrimp Company, a restaurant chain inspired by the movie Forrest Gump. Teams have to introduce the chain to the media, so the event must include a media food tasting session. The team that organizes the most effective event wins the challenge.moreless

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