The Firm

Season 2 Episode 6

Destination Branding

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Aired Saturday 8:30 PM Sep 06, 2008 on
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Destination Branding
AIRED:
Asia's largest budget airline Air Asia has a new destination - Banda Aceh in Indonesia. Hit by the Boxing Day tsunami in 2004, the destination suffers from a perception problem. Teams have to educate, excite and convince people to consider Banda Aceh as a destination for their holidays. The team that runs the most effective destination branding event wins the challenge.moreless

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