The Firm

Season 1 Episode 5

Internet Traffic

Aired Saturday 8:30 PM Jul 22, 2007 on
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Episode Summary

Internet Traffic
Each team had to come up with a plan on how they can enhance the Gillette website for its Mach3 Turbo brand, and execute it. The Procter & Gamble website needs to be geared towards getting the present urban male target market to upgrade to switch to Gillette and for its existing customers to upgrade to Gillette’s premium-level shavers. Each team was given a web design team to work with. After they have designed the site, they need to prove its effectiveness by taking it to the public. The team with the best website enhancement wins.moreless

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