The Goodies

It Might As Well be String

Season 6, Episode 5, Aired 10/19/76

Episode Summary

A series of too-honest ads sees revenue for the Goodies' advertising agency plummet, until Tim discovers the joys of string, and Bill and Graeme set about ripping him off.

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The definitive mock ad episode!

10

"Perfect"

By Ragnemalm, Aug 06, 2009 Report Abuse

This episode is one of my absolute favourites. After running "mock ads" in the middle of the shows during the first seasons (with "Snooze" being an episode with some more funny advertising) this feels like the episode where they wanted to handle advertising thoroughly. And they do!

In the beginning, we see Bill and Graeme making particularly nasty ads intended on forcing the customers to buy the products rather than attracting them, The first ad, for "Mold washing powder", is funny but also a bit too violent, simply because the housewife actor is acting very well, so we are almost convinced that she are in pain. The "Captain Fishface" ad follows, and then the dicussion between the heroes, with printed ads. Very, very funny! Graeme's "market research" is a classic.

And it gets even better! Tim orders a new campaign based on T.R.U.T.H., resulting in even more insane ads. Of course, they don't sell, so Bill and Graeme beg Tim for just one little product that they can make ads for to keep the bisiness running. String! And we get ads for string, clearly showing that things get out of hand.

Then follows the slowest part of the show, with people using string for everything, and arabian string-sheiks. It is not as funny as the rest.

When Tim finds out that Bill and Graeme are the string sheiks, he chases them to a TV studio, and the final slapstick follows, which is very good indeed. Tim chases Bill and Graeme though ads, pushing them out of view. We see Graeme falling into a giant cup of soft margarine, Bill and Graeme sing the "string song", the "beans boy" gets beans in his face (by Tim - well, a stand-in of course) and the whole sequence of gallopping madness ends with Tim getting washed with entirely too much soap and The Goodies have to mop it up from the "outside".

Funny, hilarious, crazy!moreless

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- Valerie Leon - Kung Poo Seductress:
  Valerie featured as a "stop at nothing to get her man" girl in a series of very popular UK adverts for Hai Karate aftershave in the Seventies. Edit