From 1972-78 either during the CBS years or the first year of syndication, whenever someone either won...
1). The Joker's Jackpot
2). Beating the Devil
3). The $50,000 Tournament of Champions (which Frank Dillon did)
Russian circus music would be heard (or as a friend of mine calls it, the Goofy win theme)! I would get up, kick my heals, do the Russian dance & shout HEY!