The Money Programme

Season 5 Episode 12

Coke's water bomb

Aired Sunday 8:20 PM Jun 16, 2004 on BBC Two
Coke's water bomb
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Episode Summary

Coca Cola is not a company known for making too many mistakes. Its marketing is slick and Coke is the best-selling soft drink in the world. Few would have predicted that Coke's attempt to launch its Dasani bottled water brand in the UK would prove to be a disaster for such an experienced company.moreless

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