The Money Programme

Season 5 Episode 12

Coke's water bomb

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Aired Sunday 8:20 PM Jun 16, 2004 on BBC Two
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Coke's water bomb
AIRED:
Coca Cola is not a company known for making too many mistakes. Its marketing is slick and Coke is the best-selling soft drink in the world. Few would have predicted that Coke's attempt to launch its Dasani bottled water brand in the UK would prove to be a disaster for such an experienced company.moreless
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