The shelters are overflowing with unwanted and abandoned dogs, and yet Purina sees fit to sponsor and encourage those folks who will pay thousands of dollars to assauge their egos with a status dog.
Eugenics died a desrved death in the 1940s for humans, but still flourishes in the dog world. Points for muzzle shape, points for tail position, points off for a few errant hairs of an unapproved colour. Purina should be promoting dog sports like flyball or "top dog" type competitions open to all dogs, and using their advertising sponsorships to promote adoption from shelters, as well as the fitness advantages for dogs and humans.moreless