The Oprah Effect

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CNBC Premiered May 28, 2009 Special

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The Oprah Effect

Show Summary

CNBC's special about how companies try and try again to get their goods on the Oprah show. This special showcases how with just one mention from Oprah, companies have skyrocketed to popularity and have even been saved from bankruptcy. Similarly, Oprah's book club transform unknown books and authors into mega stars. Find out why American's are transfixed by this talk show queen.
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